→ Specialist Service
Strategy-Led Media Buying
Every channel decision is backed by a written reach-and-cost case; buying is done through negotiation, and we account for every result at close.
“Everyone’s there” is not a strategy. We treat every buy as an investment decision: what share of your audience will this channel reach, in this period, with this budget — and at what cost? If the answer can’t be backed by numbers, the buy doesn’t happen.
→ Definition
What is strategy-led media buying?
Strategy-led media buying is planning every media buy, from TV to digital, on a written reach-and-cost rationale; buying it through strong negotiation; and verifying the airing and accounting for it with a closing report.
What is it for? Getting better terms and provable results from the same budget. Instead of space bought out of habit, you buy space you can defend with numbers — and when the campaign ends, planned and delivered are set side by side.
→ The Problem
Paying rate-card prices out of habit is the quietest loss
The most expensive mistake in media buying is space bought out of habit: the same channels and the same periods every year, rate cards accepted without negotiation. A brand buying on its own has limited leverage at the table and ends up paying worse terms for the same space.
The second loss is invisible: nobody checks whether what was bought actually ran, and nobody compares planned with delivered once the campaign ends. Any shortfall is quietly accepted — and next year, the same plan is bought again.
We make three things standard: a written rationale, strong negotiation and a post-buy account.
→ The System
The system we build
We start with channel and flight analysis: reach-frequency-cost modeling makes the options comparable, and the decision is tied to a written rationale. When buying, our volume and publisher relationships come into play: price, position and bonus terms are negotiated. The savings go back into your budget.
During the flight, we verify that the space you bought runs as contracted. When the campaign ends, the post-buy report arrives: planned and delivered side by side, with shortfalls, their causes and the make-goods spelled out. The next buy learns from this report.
→ Process
How do we work?
Four steps; each one starts from the output of the last.
01
Analysis & Rationale
Channel options are compared with a reach-and-cost model; the decision is documented.
02
Negotiation & Booking
Price, position and bonus terms are negotiated.
03
Airing Verification
We confirm that the space you bought ran as contracted.
04
Post-Buy Report
Planned and delivered side by side, with shortfalls and make-goods spelled out.
→ Layers
What's included?
Four layers: before, during and after the buy, under one discipline.
Channel and flight analysis
Comparative evaluation with reach-frequency-cost modeling.
Negotiation and booking
Negotiation of price, position and bonus terms.
Airing verification
Confirmation that what was bought ran as bought.
Post-buy analysis
A closing report comparing planned with delivered.
→ Tools
The tools we use
Every number you see in the report for this service comes from this toolset.
TİAK & RİAK audience data
The numerical basis for TV and radio planning.
DSP platforms
Access to programmatic inventory and real-time buying.
Semrush & Similarweb
Traffic and audience profile analysis of digital channels.
Reach-frequency modeling & post-buy templates
The standard for decision and closing reports.
→ Limits
When it works — and when it doesn't
✓ When it works
For any brand that buys media regularly, negotiating power and verification discipline translate directly into savings. We also work with teams that build their own plans but lack buying power: we execute your plan on the best terms and deliver full verification and a post-buy report.
✕ When it doesn't
For a very small one-off buy, an intermediary may not make sense; if the numbers show it, we’ll say so plainly and, if needed, recommend you buy directly. Our pricing is transparent: it’s presented in writing once the scope is clear, with no surprise line items.
In a typical engagement
0
airing verification: we confirm what was bought actually ran
0
to receive our assessment of proposals and counter-offers
0
post-buy report: planned and delivered side by side
→ Deliverables
What do we deliver?
✓Channel and flight analysis (with written rationale)
✓Reach–frequency–cost modeling
✓Negotiation and booking management
✓Contract and terms tracking
✓Airing verification report
✓Post-buy closing report
→ In the Field
Behind the scenes
→ FAQ
Frequently asked questions
Short, clear answers to common questions. Don’t see yours? Let’s talk it through together.
Can we keep planning in-house and give you only the buying?
Yes. We execute your own plan on the best terms and still deliver full airing verification and a post-buy report.
How does your pricing model work?
We work on a transparent model; once the scope is clear, we present pricing openly and in writing. There are no surprise line items with us.
What will I see in the post-buy report?
Planned versus delivered reach, frequency, cost and airing quality; shortfalls, their causes and our recommendations for the next period.
